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"comme des garçons: men's store concept"
new york city flagship
(042018)


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info

"We wanted to show someone who is a die-hard fan of Rei’s every label that she touches. And for the customer who isn’t a die-hard fan, there’s so many different ways in which we can introduce the customer to the world of Comme that isn’t intimidating. It doesn’t have to be about a transaction every single time. It’s more about inspiring customers to see that we want to show them a really cool product.” -OK

The Comme des Garçons installation was designed in collaboration with furniture designer Marc Hundley, ultimately bringing elements of NYC, such as trash cans, mail boxes, bus terminals, and playground jungle gyms, indoors to the Nordstrom Men’s Shop in New York City. The project marked CDG’s first out-of-house installation.


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