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nordstrom x nike
new york, seattle, chicago, vancouver, & toronto
(092016-present)


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info

Nordstrom x Nike is a sneaker boutique with a distinctive point of view on style and sport. Curated by Olivia Kim, NxN is the place to find coveted and exclusive Nike product with a curated selection of apparel and accessories from some of the most compelling brands in fashion. The NxN collaboration aims to focus on a women-led experiential, lifestyle shop that blurs the lines of fitness and fashion as the ultimate sneaker boutique for her.

The concept builds upon the successful partnership in April 2014 with a Nike Pop-In@Nordstrom shop, which focused on activewear and fitness. This time, creative projects built upon that and worked closely with Nike to create this one-of-a-kind sneaker boutique, modeled on how female customers shop and wear the brand. NxN frequently collaborated with female creators and designers, like Sami Miro and Dianne Garcia, to support compelling content updates, city events like All-Star Week, and social outreach.

“We know our customer loves Nike, and rather than build her a fitness-only shop, we looked at how she really wears it in her daily life. It’s not Nike head-to-toe. She’ll wear exclusive sneakers with her favorite denim, a designer handbag, an amazing jacket and a special nail polish color – we have all of this all in one place. We wanted to give her what she wants and needs through an entirely new space and service model.” -OK

“The Nordstrom x Nike sneaker boutique takes the best of our Nike Sportswear product and curates it beautifully for the female consumer,” says Cal Dowers, VP/GM of Nike Sportswear for North America. “By working hand-in-hand with Olivia and her team, we’re bringing together sport culture and self expression for everyday life. We’re always looking for ways to innovate, and by partnering with Nordstrom on this, we have created a unique space that will better serve and inspire sneaker culture and sport style for women.”

Following the success of NxN's combination of localized approach to community outreach, unique brand experiences and highly-desirable product, NxN expanded to a men's shop with the opening of the Men's Store at the NYC Flagship in the spring of 2019. Shortly after, NxN opened a new women's space on the ground floor of the flagsghip in fall of 2019.


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